Author Question: The Savvy Entrepreneurial Firm feature in Chapter 8 focuses on a scenario involving the selection of ... (Read 74 times)

Tirant22 · **on:** Jul 6, 2018

The Savvy Entrepreneurial Firm feature in Chapter 8 focuses on a scenario involving the selection of a new CEO for New Venture Fitness Drinks. The lesson learned from the feature was ________.

A) compare a firm's financial ratios against its primary competitors and industry norms to fairly assess how well a firm is performing financially
B) income statements are more effective in assessing how well a firm is performing financially than are balance sheets and statements of cash flow
C) the most powerful instrument for understanding how well a firm is performing financially is the statement of cash flows
D) ratio analysis is ineffective
E) look at multiple years of an income statement rather than a single year to fairly assess how well a firm is performing financially

Question 2

Which of the following was not identified in Chapter 14 as one of the top five reasons new products fail?

A) The potential market was overestimated.
B) Customers saw the product as too expensive.
C) Lack of passion for the product
D) The product was no different than the competition's.
E) The costs of developing the product line were too high.