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Author Question: Refer to Table 9.2. The marketing manager's communication to the sales and operations managers is an ... (Read 15 times)

newbem

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on: Jul 7, 2018
Refer to Table 9.2. The marketing manager's communication to the sales and operations managers is an example of:
 
  A) downward communication.
  B) lateral communication.
  C) diagonal communication.
  D) upward communication.

Question 2

Refer to Table 9.3. The tool that will get the executives what they want once they have the broadest possible input would be a/an:
 
  A) corporate hotline.
  B) suggestion system.
  C) employee survey.
  D) brown bag meeting.


javimendoza7

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Reply #1 on: Jul 7, 2018
Answer to Question 1

B

Answer to Question 2

D


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