Refer to Table 9.2. The marketing manager's communication to the sales and operations managers is an example of:
A) downward communication.
B) lateral communication.
C) diagonal communication.
D) upward communication.
Question 2
Refer to Table 9.3. The tool that will get the executives what they want once they have the broadest possible input would be a/an:
A) corporate hotline.
B) suggestion system.
C) employee survey.
D) brown bag meeting.
