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Author Question: How might the information needs of a marketing manager differ from those of an operations ... (Read 21 times)

lunatika

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on: Jul 14, 2018
How might the information needs of a marketing manager differ from those of an operations manager?

Question 2

A flexible benefit plan allows an employee to allocate a predetermined amount of benefit dollars to various categories of benefits to design a benefit mix that best fits that employee's needs.
 
 Indicate whether the statement is true or false


Sammyo

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Reply #1 on: Jul 14, 2018
Answer to Question 1

Marketing managers need detailed information about a firm's products and services and how they are marketed. A marketing manager also needs information about products and services offered by competitors--pricing strategies, new promotional campaigns, and products that competitors are test marketing. Operations managers are concerned with present and future sales levels, production schedules, current inventory levels of raw materials, work in process, and finished goods. They also need information about new production technology that could make the firm's employees more productive.

Answer to Question 2

True


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