When managers decide not to launch a product in a specific global ...

[jon_i]

When managers decide not to launch a product in a specific global market because it did not perform well in a similar market, they are using the representativeness heuristic.
 
  Indicate whether the statement is true or false

Question 2

The ability of an organization's culture to motivate employees and increase its effectiveness is directly related to the way in which ________.
 
  A) members socialize
  B) members communicate
  C) members are compensated
  D) members learn the organization's values

[ricroger]

Answer to Question 1

TRUE

Answer to Question 2

D

[jon_i]

Excellent

[AngeliqueG]

Gracias!