Author Question: Which of the following circumstances would best require a pull strategy to be implemented for ... (Read 42 times)

jessicacav · **on:** Jul 7, 2018

Which of the following circumstances would best require a pull strategy to be implemented for product promotion?

A) channel members wield relatively lesser power compared to that of producers
B) buyers display a great deal of brand loyalty to a particular product
C) distribution channels are short
D) buyers need to be informed about the features of a product before purchase

Question 2

Which of the following circumstances would best require a push strategy to be implemented for product promotion?

A) channel members wield a great deal of power relative to that of producers
B) distribution channels are lengthy
C) buyers display a great deal of brand loyalty to particular product
D) products in question are industrial goods