Which of the following circumstances would best require a pull ...

[jessicacav]

Which of the following circumstances would best require a pull strategy to be implemented for product promotion?
 
  A) channel members wield relatively lesser power compared to that of producers
  B) buyers display a great deal of brand loyalty to a particular product
  C) distribution channels are short
  D) buyers need to be informed about the features of a product before purchase

Question 2

Which of the following circumstances would best require a push strategy to be implemented for product promotion?
 
  A) channel members wield a great deal of power relative to that of producers
  B) distribution channels are lengthy
  C) buyers display a great deal of brand loyalty to particular product
  D) products in question are industrial goods

[234sdffa]

Answer to Question 1

B

Answer to Question 2

D

[jessicacav]

Thanks for the timely response, appreciate it

[mcabuhat]

Excellent