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Author Question: Which of the following circumstances would best require a pull strategy to be implemented for ... (Read 41 times)

jessicacav

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on: Jul 7, 2018
Which of the following circumstances would best require a pull strategy to be implemented for product promotion?
 
  A) channel members wield relatively lesser power compared to that of producers
  B) buyers display a great deal of brand loyalty to a particular product
  C) distribution channels are short
  D) buyers need to be informed about the features of a product before purchase

Question 2

Which of the following circumstances would best require a push strategy to be implemented for product promotion?
 
  A) channel members wield a great deal of power relative to that of producers
  B) distribution channels are lengthy
  C) buyers display a great deal of brand loyalty to particular product
  D) products in question are industrial goods


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234sdffa

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Reply #1 on: Jul 7, 2018
Answer to Question 1

B

Answer to Question 2

D


jessicacav

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Reply 2 on: Jul 7, 2018
YES! Correct, THANKS for helping me on my review

nguyenhoanhat

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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