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Author Question: Which of the following is a promotional strategy designed to pressure channel members to carry a ... (Read 65 times)

sjones

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on: Jul 7, 2018
Which of the following is a promotional strategy designed to pressure channel members to carry a product and promote it to final users?
 
  A) differentiation strategy
  B) retrenchment strategy
  C) push strategy
  D) pull strategy

Question 2

Which of the following is a push strategy that companies use to promote their products?
 
  A) mass media advertising
  B) direct marketing techniques
  C) free trial packages
  D) retail product stocking


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Cnarkel

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Reply #1 on: Jul 7, 2018
Answer to Question 1

C

Answer to Question 2

D


sjones

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Reply #2 on: Jul 7, 2018
Thank you


Cnarkel

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Reply #3 on: Jul 7, 2018
No problemo


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