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Author Question: Which of the following refers to any factors that allow a company to differentiate its product or ... (Read 33 times)

JMatthes

  • Hero Member
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  • Posts: 578
on: Jul 7, 2018
Which of the following refers to any factors that allow a company to differentiate its product or service from those of its competitors to increase market share?
 
  A) functional strategy
  B) competitive advantage
  C) distinctive competency
  D) related diversification

Question 2

Companies like Ferrari are known as ________ because they carve out a market niche and compete by providing a product that customers can attain in no other way.
 
  A) cost leaders
  B) focusers
  C) visionaries
  D) market leaders


mochi09

  • Sr. Member
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  • Posts: 335
Reply #1 on: Jul 7, 2018
Answer to Question 1

Answer: B

Answer to Question 2

Answer: B


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