Author Question: Which of the following refers to any factors that allow a company to differentiate its product or ... (Read 35 times)

JMatthes

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Which of the following refers to any factors that allow a company to differentiate its product or service from those of its competitors to increase market share?
 
  A) functional strategy
  B) competitive advantage
  C) distinctive competency
  D) related diversification

Question 2

Companies like Ferrari are known as ________ because they carve out a market niche and compete by providing a product that customers can attain in no other way.
 
  A) cost leaders
  B) focusers
  C) visionaries
  D) market leaders



mochi09

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Answer to Question 1

Answer: B

Answer to Question 2

Answer: B



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