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Author Question: Increased customer reach of the new Web-based system will result in at least a modest increase in ... (Read 44 times)

luvbio

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on: Jul 7, 2018
Increased customer reach of the new Web-based system will result in at least a modest increase in sales. This statement represents a(n) ________ for the company.
 
  A) recurring cost
  B) intangible cost
  C) tangible benefit
  D) non-recurring cost
  E) intangible benefit

Question 2

The term ________ was coined by Harvard business professor Jeffrey Rayport to describe how good business techniques can be driven by word-of-mouth or person-to-person communication.
 
  A) viral marketing
  B) e-business
  C) stealth market
  D) affiliate business
  E) blog marketing


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leahchrapun

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Reply #1 on: Jul 7, 2018
Answer to Question 1

C

Answer to Question 2

A


luvbio

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Reply 2 on: Jul 7, 2018
Thanks for the timely response, appreciate it

adammoses97

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Reply 3 on: Yesterday
Gracias!

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