________ customer relationship management (CRM) systems help to ...

[laurencescou]

________ customer relationship management (CRM) systems help to create mass e-mail marketing campaigns wherein each consumer receives an individualized e-mail based on their prior purchase history.
 
  A) Structured
  B) Operational
  C) Analytical
  D) Integrated
  E) Collaborative

Question 2

Which of the following is the first step in the procure-to-pay process?
 
  A) negotiate price and terms
  B) issue purchase order
  C) receive goods
  D) receive invoice
  E) settle payment

[johnpizzaz]

Answer to Question 1

B

Answer to Question 2

A