Author Question: Which of the following is true regarding customer retention? A) Research has proved that existing ... (Read 23 times)

vicky · **on:** Jul 7, 2018

Which of the following is true regarding customer retention?

A) Research has proved that existing customers tend to be less profitable than new customers.
B) The only accurate metric that calculates customer retention is the number of repeat customers.
C) A retention strategy increases the number of loyal customers, but provides no return on investment.
D) Attracting new customers is often more difficult and expensive than retaining existing ones.

Question 2

________ knowledge tends to be ingrained in a person's mind, and often the person may not realize that he possesses it.

A) Explicit
B) Tacit
C) Documented
D) Procedural