All of the following statements related to customer retention are ...

[serike]

All of the following statements related to customer retention are true except:
 A) One of the key benefits of customer retention is repeat sales.
  B) Existing customers are willing to pay more for a firm's services.
  C) It costs 3 to 5 times more to keep a customer than to get a new one.
  D) Long-term customers tend to have lower maintenance costs.
  E) Customer retention often leads to positive referrals.

Question 2

Which of the following best describes a price consideration in an internal marketing program?
 A) Increased efforts and changes by employees
  B) Higher costs of internally produced products
  C) Resources used to secure consumer buy-in
  D) Profit lost as the result of the program
  E) Overall cost of the marketing program

[wilsonbho]

Answer to Question 1

C

Answer to Question 2

A

[serike]

Excellent

[bulacsom]

TYSM