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Author Question: All of the following statements related to customer retention are true except: A) One of the key ... (Read 49 times)

serike

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All of the following statements related to customer retention are true except:
 A) One of the key benefits of customer retention is repeat sales.
  B) Existing customers are willing to pay more for a firm's services.
  C) It costs 3 to 5 times more to keep a customer than to get a new one.
  D) Long-term customers tend to have lower maintenance costs.
  E) Customer retention often leads to positive referrals.

Question 2

Which of the following best describes a price consideration in an internal marketing program?
 A) Increased efforts and changes by employees
  B) Higher costs of internally produced products
  C) Resources used to secure consumer buy-in
  D) Profit lost as the result of the program
  E) Overall cost of the marketing program



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wilsonbho

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Answer to Question 1

C

Answer to Question 2

A




serike

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Reply 2 on: Jun 28, 2018
Excellent


jojobee318

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Reply 3 on: Yesterday
Great answer, keep it coming :)

 

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