Author Question: All of the following statements related to customer retention are true except: A) One of the key ... (Read 66 times)

serike · **on:** Jun 28, 2018

All of the following statements related to customer retention are true except:
A) One of the key benefits of customer retention is repeat sales.
B) Existing customers are willing to pay more for a firm's services.
C) It costs 3 to 5 times more to keep a customer than to get a new one.
D) Long-term customers tend to have lower maintenance costs.
E) Customer retention often leads to positive referrals.

Question 2

Which of the following best describes a price consideration in an internal marketing program?
A) Increased efforts and changes by employees
B) Higher costs of internally produced products
C) Resources used to secure consumer buy-in
D) Profit lost as the result of the program
E) Overall cost of the marketing program