This topic contains a solution. Click here to go to the answer

Author Question: A marketing audit of a small rural town is performed to see if the community would be interested in ... (Read 97 times)

rmenurse

  • Hero Member
  • *****
  • Posts: 513
A marketing audit of a small rural town is performed to see if the community would be interested in having a clinic that specializes in women's and children's services. This is what type of market targeting?
 
  a. Differentiated marketing
  b. Comprehensive marketing
  c. Concentrated marketing
  d. Undifferentiated marketing

Question 2

The hospital has established a wellness center that provides health education programs. To advertise this new service, the hospital conducts what type of marketing?
 
  a. Mass marketing
  b. Social marketing
  c. Product-variety marketing
  d. Exchange marketing



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

essyface1

  • Sr. Member
  • ****
  • Posts: 347
Answer to Question 1

ANS: C
Concentrated marketing aims at a specific market segment.

Answer to Question 2

ANS: B
Social marketing applies generic marketing techniques to change the social behavior of a target audience or the well-being of society in general.




rmenurse

  • Member
  • Posts: 513
Reply 2 on: Jul 8, 2018
:D TYSM


Zebsrer

  • Member
  • Posts: 284
Reply 3 on: Yesterday
Great answer, keep it coming :)

 

Did you know?

Most strokes are caused when blood clots move to a blood vessel in the brain and block blood flow to that area. Thrombolytic therapy can be used to dissolve the clot quickly. If given within 3 hours of the first stroke symptoms, this therapy can help limit stroke damage and disability.

Did you know?

Anesthesia awareness is a potentially disturbing adverse effect wherein patients who have been paralyzed with muscle relaxants may awaken. They may be aware of their surroundings but unable to communicate or move. Neurologic monitoring equipment that helps to more closely check the patient's anesthesia stages is now available to avoid the occurrence of anesthesia awareness.

Did you know?

In ancient Rome, many of the richer people in the population had lead-induced gout. The reason for this is unclear. Lead poisoning has also been linked to madness.

Did you know?

Despite claims by manufacturers, the supplement known as Ginkgo biloba was shown in a study of more than 3,000 participants to be ineffective in reducing development of dementia and Alzheimer’s disease in older people.

Did you know?

After 5 years of being diagnosed with rheumatoid arthritis, one every three patients will no longer be able to work.

For a complete list of videos, visit our video library