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Author Question: A marketing audit of a small rural town is performed to see if the community would be interested in ... (Read 98 times)

rmenurse

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on: Jul 8, 2018
A marketing audit of a small rural town is performed to see if the community would be interested in having a clinic that specializes in women's and children's services. This is what type of market targeting?
 
  a. Differentiated marketing
  b. Comprehensive marketing
  c. Concentrated marketing
  d. Undifferentiated marketing

Question 2

The hospital has established a wellness center that provides health education programs. To advertise this new service, the hospital conducts what type of marketing?
 
  a. Mass marketing
  b. Social marketing
  c. Product-variety marketing
  d. Exchange marketing


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essyface1

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Reply #1 on: Jul 8, 2018
Answer to Question 1

ANS: C
Concentrated marketing aims at a specific market segment.

Answer to Question 2

ANS: B
Social marketing applies generic marketing techniques to change the social behavior of a target audience or the well-being of society in general.


rmenurse

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Reply 2 on: Jul 8, 2018
Gracias!

scottmt

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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