Author Question: A marketing audit of a small rural town is performed to see if the community would be interested in ... (Read 96 times)

rmenurse · **on:** Jul 8, 2018

A marketing audit of a small rural town is performed to see if the community would be interested in having a clinic that specializes in women's and children's services. This is what type of market targeting?

a. Differentiated marketing
b. Comprehensive marketing
c. Concentrated marketing
d. Undifferentiated marketing

Question 2

The hospital has established a wellness center that provides health education programs. To advertise this new service, the hospital conducts what type of marketing?

a. Mass marketing
b. Social marketing
c. Product-variety marketing
d. Exchange marketing

essyface1 · **Reply #1 on:** Jul 8, 2018

Answer to Question 1

ANS: C
Concentrated marketing aims at a specific market segment.

Answer to Question 2

ANS: B
Social marketing applies generic marketing techniques to change the social behavior of a target audience or the well-being of society in general.