This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: A marketing audit of a small rural town is performed to see if the community would be interested in ... (Read 42 times)

rmenurse

  • Hero Member
  • *****
  • Posts: 513
on: Jul 8, 2018
A marketing audit of a small rural town is performed to see if the community would be interested in having a clinic that specializes in women's and children's services. This is what type of market targeting?
 
  a. Differentiated marketing
  b. Comprehensive marketing
  c. Concentrated marketing
  d. Undifferentiated marketing

Question 2

The hospital has established a wellness center that provides health education programs. To advertise this new service, the hospital conducts what type of marketing?
 
  a. Mass marketing
  b. Social marketing
  c. Product-variety marketing
  d. Exchange marketing


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

essyface1

  • Sr. Member
  • ****
  • Posts: 347
Reply #1 on: Jul 8, 2018
Answer to Question 1

ANS: C
Concentrated marketing aims at a specific market segment.

Answer to Question 2

ANS: B
Social marketing applies generic marketing techniques to change the social behavior of a target audience or the well-being of society in general.


rmenurse

  • Member
  • Posts: 513
Reply 2 on: Jul 8, 2018
YES! Correct, THANKS for helping me on my review

Kedrick2014

  • Member
  • Posts: 359
Reply 3 on: Yesterday
Gracias!

« previous next »
 

Did you know?

A cataract is a clouding of the eyes' natural lens. As we age, some clouding of the lens may occur. The first sign of a cataract is usually blurry vision. Although glasses and other visual aids may at first help a person with cataracts, surgery may become inevitable. Cataract surgery is very successful in restoring vision, and it is the most frequently performed surgery in the United States.

Did you know?

Blood is approximately twice as thick as water because of the cells and other components found in it.

Did you know?

Never take aspirin without food because it is likely to irritate your stomach. Never give aspirin to children under age 12. Overdoses of aspirin have the potential to cause deafness.

Did you know?

Thyroid conditions may make getting pregnant impossible.

Did you know?

The eye muscles are the most active muscles in the whole body. The external muscles that move the eyes are the strongest muscles in the human body for the job they have to do. They are 100 times more powerful than they need to be.

Photograph of the flea that transmits Yersinia pestis to cause bubonic plague, called the oriental r Photograph of the flea that transmits Yersinia pestis to cause bubonic plague, called the oriental r
Primates in the New World tend to be small-bodied compared to those elsewhere. Primates in the New World tend to be small-bodied compared to those elsewhere.
Marketing: Real People, Real Choices Marketing: Real People, Real Choices
Marketing Management (13th Edition) Marketing Management (13th Edition)
Recently discovered members of the deep pelagic community Recently discovered members of the deep pelagic community
Video: The primary factors that affect circulation - MABP, CO and SVR

For a complete list of videos, visit our video library