This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: A marketing audit of a small rural town is performed to see if the community would be interested in ... (Read 104 times)

rmenurse

  • Hero Member
  • *****
  • Posts: 513
on: Jul 8, 2018
A marketing audit of a small rural town is performed to see if the community would be interested in having a clinic that specializes in women's and children's services. This is what type of market targeting?
 
  a. Differentiated marketing
  b. Comprehensive marketing
  c. Concentrated marketing
  d. Undifferentiated marketing

Question 2

The hospital has established a wellness center that provides health education programs. To advertise this new service, the hospital conducts what type of marketing?
 
  a. Mass marketing
  b. Social marketing
  c. Product-variety marketing
  d. Exchange marketing


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

essyface1

  • Sr. Member
  • ****
  • Posts: 347
Reply #1 on: Jul 8, 2018
Answer to Question 1

ANS: C
Concentrated marketing aims at a specific market segment.

Answer to Question 2

ANS: B
Social marketing applies generic marketing techniques to change the social behavior of a target audience or the well-being of society in general.


rmenurse

  • Member
  • Posts: 513
Reply 2 on: Jul 8, 2018
Wow, this really help

kusterl

  • Member
  • Posts: 315
Reply 3 on: Yesterday
Great answer, keep it coming :)

« previous next »
 

Did you know?

The average person is easily confused by the terms pharmaceutics and pharmacology, thinking they are one and the same. Whereas pharmaceutics is the science of preparing and dispensing drugs (otherwise known as the science of pharmacy), pharmacology is the study of medications.

Did you know?

About 3.2 billion people, nearly half the world population, are at risk for malaria. In 2015, there are about 214 million malaria cases and an estimated 438,000 malaria deaths.

Did you know?

Amphetamine poisoning can cause intravascular coagulation, circulatory collapse, rhabdomyolysis, ischemic colitis, acute psychosis, hyperthermia, respiratory distress syndrome, and pericarditis.

Did you know?

Hippocrates noted that blood separates into four differently colored liquids when removed from the body and examined: a pure red liquid mixed with white liquid material with a yellow-colored froth at the top and a black substance that settles underneath; he named these the four humors (for blood, phlegm, yellow bile, and black bile).

Did you know?

Asthma-like symptoms were first recorded about 3,500 years ago in Egypt. The first manuscript specifically written about asthma was in the year 1190, describing a condition characterized by sudden breathlessness. The treatments listed in this manuscript include chicken soup, herbs, and sexual abstinence.

Comparison of small subunit rRNA gene sequences from three eukaryotes and three bacterial species Comparison of small subunit rRNA gene sequences from three eukaryotes and three bacterial species
Early instructions for administration of the small pox vaccine. Early instructions for administration of the small pox vaccine.
Small Town USA: Struggling to Survive Small Town USA: Struggling to Survive
The Rural–Urban Continuum The Rural–Urban Continuum
Three Plank Masks, Buffalo Mask, and Serpent Mask Performing in the Town Of Dossi Three Plank Masks, Buffalo Mask, and Serpent Mask Performing in the Town Of Dossi
Entrepreneurship: Starting and Operating a Small Business (3rd Edition) Entrepreneurship: Starting and Operating a Small Business (3rd Edition)
Video: Acid-base imbalances - compensation of respiratory acidosis and alkalosis

For a complete list of videos, visit our video library