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Author Question: Key marketing principles that apply to social marketing in health include all of the following ... (Read 141 times)

bio_gurl

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on: Jul 12, 2018
Key marketing principles that apply to social marketing in health include all of the following EXCEPT
 
  A) offer a benefit that the consumer values.
  B) offer the product at upper end prices to make it more desirable.
  C) continually focus on consumer wants.
  D) promote the product in a consumer-attracting way.

Question 2

List the items that are found in the direct and indirect cost
 
  What will be an ideal response?


Missbam101

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Reply #1 on: Jul 12, 2018
Answer to Question 1

B

Answer to Question 2

Direct Cost
Personnel, Supplies, Meeting Cost, Equipment, Travel, Advertising
Indirect Cost
Rent, Insurance, Telephone, Utilities


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