Turner's Garage, an automotive repair shop, sends out a direct-mail offer for a complete tune-up for first-time customers at a greatly reduced price. Which sales promotion objective is Turner's Garage trying to accomplish?
A) Gaining attention in a retail environment
B) Building customer relationships
C) Boosting customer loyalty
D) Cross-selling other products from the company
E) Attracting new customers
Question 2
Toby considered purchasing a restaurant franchise but ultimately decided to create his own start-up from scratch. Which of the following is an advantage of establishing his start-up instead of purchasing the franchise?
A) The start-up allows him to keep all profits.
B) The start-up gives him use of an advertised brand and marketing support.
C) The start-up gives him tested and validated production methods.
D) The start-up provides him proven management systems.
E) Start-ups have higher success rates than franchises.
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