Turner's Garage, an automotive repair shop, sends out a direct-mail offer for a complete tune-up for first-time customers at a greatly reduced price. Which sales promotion objective is Turner's Garage trying to accomplish?
A) Gaining attention in a retail environment
B) Building customer relationships
C) Boosting customer loyalty
D) Cross-selling other products from the company
E) Attracting new customers
Question 2
Toby considered purchasing a restaurant franchise but ultimately decided to create his own start-up from scratch. Which of the following is an advantage of establishing his start-up instead of purchasing the franchise?
A) The start-up allows him to keep all profits.
B) The start-up gives him use of an advertised brand and marketing support.
C) The start-up gives him tested and validated production methods.
D) The start-up provides him proven management systems.
E) Start-ups have higher success rates than franchises.
Lavoisier's pioneering direct calorimetry method of measuring BMR.
J. M. W. Turner, Rain, Steam, and Speed—The Great Western Railway.
Apply direct pressure along upper trapezius, turning the head to access the area. Use your thumb to ...
Direct thumb pressure to a trigger point.
Fracture and Repair of Bone - Pott
DNA mismatch repair by MutS and MutH in E. coli