Author Question: Turner's Garage, an automotive repair shop, sends out a direct-mail offer for a complete tune-up for ... (Read 140 times)

jayhills49

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Turner's Garage, an automotive repair shop, sends out a direct-mail offer for a complete tune-up for first-time customers at a greatly reduced price. Which sales promotion objective is Turner's Garage trying to accomplish?
 A) Gaining attention in a retail environment
 B) Building customer relationships
 C) Boosting customer loyalty
  D) Cross-selling other products from the company
 E) Attracting new customers

Question 2

Toby considered purchasing a restaurant franchise but ultimately decided to create his own start-up from scratch. Which of the following is an advantage of establishing his start-up instead of purchasing the franchise?
 A) The start-up allows him to keep all profits.
  B) The start-up gives him use of an advertised brand and marketing support.
  C) The start-up gives him tested and validated production methods.
  D) The start-up provides him proven management systems.
  E) Start-ups have higher success rates than franchises.



k2629

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Answer to Question 1

E

Answer to Question 2

A



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