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Author Question: Unilever used eye tracking marketing research to determine what draws a consumer to product ... (Read 57 times)

bio_gurl

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  • Posts: 524
on: Jul 14, 2018
Unilever used eye tracking marketing research to determine what draws a consumer to product packaging. As a result of their research, Unilever added the color yellow to laundry detergent packaging to grab and hold consumers' attention. This is an example of what step in the market research process?
 A) Defining the research goal
  B) Making marketing decisions
  C) Interpreting information
  D) Gathering information
  E) Planning the research

Question 2

Which of the following is the final step in new product development process?
 A) Product analysis
  B) Commercialization
  C) Development and testing
  D) Idea generation
  E) Prototyping


JYan

  • Sr. Member
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Reply #1 on: Jul 14, 2018
Answer to Question 1

B

Answer to Question 2

B


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