Unilever used eye tracking marketing research to determine what draws a consumer to product packaging. As a result of their research, Unilever added the color yellow to laundry detergent packaging to grab and hold consumers' attention. This is an example of what step in the market research process?
A) Defining the research goal
B) Making marketing decisions
C) Interpreting information
D) Gathering information
E) Planning the research
Question 2
Which of the following is the final step in new product development process?
A) Product analysis
B) Commercialization
C) Development and testing
D) Idea generation
E) Prototyping
