« previous next »

Author Question: Unilever used eye tracking marketing research to determine what draws a consumer to product ... (Read 47 times)

bio_gurl

  • Hero Member
  • *****
  • Posts: 524
on: Jul 14, 2018
Unilever used eye tracking marketing research to determine what draws a consumer to product packaging. As a result of their research, Unilever added the color yellow to laundry detergent packaging to grab and hold consumers' attention. This is an example of what step in the market research process?
 A) Defining the research goal
  B) Making marketing decisions
  C) Interpreting information
  D) Gathering information
  E) Planning the research

Question 2

Which of the following is the final step in new product development process?
 A) Product analysis
  B) Commercialization
  C) Development and testing
  D) Idea generation
  E) Prototyping


JYan

  • Sr. Member
  • ****
  • Posts: 331
Reply #1 on: Jul 14, 2018
Answer to Question 1

B

Answer to Question 2

B


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

The top 10 most important tips that will help you grow old gracefully include (1) quit smoking, (2) keep your weight down, (3) take supplements, (4) skip a meal each day or fast 1 day per week, (5) get a pet, (6) get medical help for chronic pain, (7) walk regularly, (8) reduce arguments, (9) put live plants in your living space, and (10) do some weight training.

Did you know?

People who have myopia, or nearsightedness, are not able to see objects at a distance but only up close. It occurs when the cornea is either curved too steeply, the eye is too long, or both. This condition is progressive and worsens with time. More than 100 million people in the United States are nearsighted, but only 20% of those are born with the condition. Diet, eye exercise, drug therapy, and corrective lenses can all help manage nearsightedness.

Did you know?

Over time, chronic hepatitis B virus and hepatitis C virus infections can progress to advanced liver disease, liver failure, and hepatocellular carcinoma. Unlike other forms, more than 80% of hepatitis C infections become chronic and lead to liver disease. When combined with hepatitis B, hepatitis C now accounts for 75% percent of all cases of liver disease around the world. Liver failure caused by hepatitis C is now leading cause of liver transplants in the United States.

Did you know?

When blood is exposed to air, it clots. Heparin allows the blood to come in direct contact with air without clotting.

Did you know?

Long-term mental and physical effects from substance abuse include: paranoia, psychosis, immune deficiencies, and organ damage.

Research Methods Research Methods
To attain their goal of objectivity and accuracy in their research, sociologists must put away their ... To attain their goal of objectivity and accuracy in their research, sociologists must put away their ...
Ethics in social research are of vital concern to sociologists. As discussed in the text, ... Ethics in social research are of vital concern to sociologists. As discussed in the text, ...
Visual tracking of a pendulum by a normal control subject (top) and three schizophrenics. (Adapted ... Visual tracking of a pendulum by a normal control subject (top) and three schizophrenics. (Adapted ...
A Production Function with Diminishing Marginal Product of Capital A Production Function with Diminishing Marginal Product of Capital
Marketing: Real People, Real Choices Marketing: Real People, Real Choices
Video: Neurosynapse Animation

For a complete list of videos, visit our video library