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Author Question: The process of systematically gathering, recording, and analyzing data concerning a particular ... (Read 73 times)

nummyann

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  • Posts: 576
on: Jul 14, 2018
The process of systematically gathering, recording, and analyzing data concerning a particular marketing problem is called:
 A) marketing research.
  B) target marketing.
  C) marketing segmentation.
  D) market sampling.
  E) decision research.

Question 2

When a company collects external marketing data, it looks at information about:
 A) its own sales figures.
  B) activities of its sales force.
  C) its customers.
  D) its product and marketing costs.
  E) its inventory levels.


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bpool94

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Reply #1 on: Jul 14, 2018
Answer to Question 1

A

Answer to Question 2

C


nummyann

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Reply 2 on: Jul 14, 2018
Thanks for the timely response, appreciate it

komodo7

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Reply 3 on: Yesterday
Excellent

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