The process of systematically gathering, recording, and analyzing ...

[nummyann]

The process of systematically gathering, recording, and analyzing data concerning a particular marketing problem is called:
 A) marketing research.
  B) target marketing.
  C) marketing segmentation.
  D) market sampling.
  E) decision research.

Question 2

When a company collects external marketing data, it looks at information about:
 A) its own sales figures.
  B) activities of its sales force.
  C) its customers.
  D) its product and marketing costs.
  E) its inventory levels.

[bpool94]

Answer to Question 1

A

Answer to Question 2

C

[nummyann]

Thanks for the timely response, appreciate it

[upturnedfurball]

Gracias!