Author Question: The process of systematically gathering, recording, and analyzing data concerning a particular ... (Read 95 times)

nummyann · **on:** Jul 14, 2018

The process of systematically gathering, recording, and analyzing data concerning a particular marketing problem is called:
A) marketing research.
B) target marketing.
C) marketing segmentation.
D) market sampling.
E) decision research.

Question 2

When a company collects external marketing data, it looks at information about:
A) its own sales figures.
B) activities of its sales force.
C) its customers.
D) its product and marketing costs.
E) its inventory levels.