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Author Question: Which element of the promotional mix would address decisions about brand name, packaging, and ... (Read 124 times)

robinn137

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Which element of the promotional mix would address decisions about brand name, packaging, and warranties?
 A) Price
  B) Promotion
  C) Placement
  D) Profit
  E) Product

Question 2

After a lengthy market research study, J.W. Company, a large consumer products company, has determined that consumers in the market would respond favorably to a line of organic frozen entrees to complement J.W.'s current line of frozen food products. J.W's current production line would not allow for the additional products, so J.W. company must evaluate the cost of expanding their current facility or expand to a new location. The company does own land just outside a small town about 30 miles from their corporate headquarters. Of course, building or expanding a new facility would require a significant capital investment.
 
  How will this decision likely affect customers of the company?
 A) Increased pay
  B) Increased product choices
  C) Increased job opportunities
  D) Increased tax revenue
  E) Increased profits



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mirabriestensky

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Answer to Question 1

E

Answer to Question 2

B




robinn137

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Reply 2 on: Jul 14, 2018
Thanks for the timely response, appreciate it


JaynaD87

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Reply 3 on: Yesterday
Great answer, keep it coming :)

 

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