Author Question: Which element of the promotional mix would address decisions about brand name, packaging, and ... (Read 115 times)

robinn137 · **on:** Jul 14, 2018

Which element of the promotional mix would address decisions about brand name, packaging, and warranties?
A) Price
B) Promotion
C) Placement
D) Profit
E) Product

Question 2

After a lengthy market research study, J.W. Company, a large consumer products company, has determined that consumers in the market would respond favorably to a line of organic frozen entrees to complement J.W.'s current line of frozen food products. J.W's current production line would not allow for the additional products, so J.W. company must evaluate the cost of expanding their current facility or expand to a new location. The company does own land just outside a small town about 30 miles from their corporate headquarters. Of course, building or expanding a new facility would require a significant capital investment.

How will this decision likely affect customers of the company?
A) Increased pay
B) Increased product choices
C) Increased job opportunities
D) Increased tax revenue
E) Increased profits