You stop at a SUBWAY to get a sandwich for lunch and you notice that they now have TCBY yogurt. This is an example of a
A) co-branded establishment.
B) franchise.
C) small business.
D) dual-sponsored business.
E) dual-branded franchise.
Question 2
Which of the following statements is true of penetration pricing?
A) Penetration pricing makes sense only in categories that have a significant group of consumers who would be willing to pay a premium.
B) Penetration pricing involves increasing product prices to target upscale consumers.
C) A company using the strategy of penetration pricing makes a huge profit from the sheer volume of sales.
D) A company using the strategy of penetration pricing gains a very high profit on each individual sale.
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