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Author Question: You stop at a SUBWAY to get a sandwich for lunch and you notice that they now have TCBY yogurt. This ... (Read 78 times)

Sportsfan2111

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on: Jul 14, 2018
You stop at a SUBWAY to get a sandwich for lunch and you notice that they now have TCBY yogurt. This is an example of a
 A) co-branded establishment.
  B) franchise.
  C) small business.
  D) dual-sponsored business.
  E) dual-branded franchise.

Question 2

Which of the following statements is true of penetration pricing?
 A) Penetration pricing makes sense only in categories that have a significant group of consumers who would be willing to pay a premium.
  B) Penetration pricing involves increasing product prices to target upscale consumers.
  C) A company using the strategy of penetration pricing makes a huge profit from the sheer volume of sales.
  D) A company using the strategy of penetration pricing gains a very high profit on each individual sale.


helenmarkerine

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Reply #1 on: Jul 14, 2018
Answer to Question 1

E

Answer to Question 2

C


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