« previous next »

Author Question: How might the information needs of a marketing manager differ from those of an operations ... (Read 23 times)

lunatika

  • Hero Member
  • *****
  • Posts: 548
on: Jul 14, 2018
How might the information needs of a marketing manager differ from those of an operations manager?

Question 2

A flexible benefit plan allows an employee to allocate a predetermined amount of benefit dollars to various categories of benefits to design a benefit mix that best fits that employee's needs.
 
 Indicate whether the statement is true or false


Sammyo

  • Sr. Member
  • ****
  • Posts: 329
Reply #1 on: Jul 14, 2018
Answer to Question 1

Marketing managers need detailed information about a firm's products and services and how they are marketed. A marketing manager also needs information about products and services offered by competitors--pricing strategies, new promotional campaigns, and products that competitors are test marketing. Operations managers are concerned with present and future sales levels, production schedules, current inventory levels of raw materials, work in process, and finished goods. They also need information about new production technology that could make the firm's employees more productive.

Answer to Question 2

True


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

About 3% of all pregnant women will give birth to twins, which is an increase in rate of nearly 60% since the early 1980s.

Did you know?

Elderly adults are at greatest risk of stroke and myocardial infarction and have the most to gain from prophylaxis. Patients ages 60 to 80 years with blood pressures above 160/90 mm Hg should benefit from antihypertensive treatment.

Did you know?

People about to have surgery must tell their health care providers about all supplements they take.

Did you know?

As many as 28% of hospitalized patients requiring mechanical ventilators to help them breathe (for more than 48 hours) will develop ventilator-associated pneumonia. Current therapy involves intravenous antibiotics, but new antibiotics that can be inhaled (and more directly treat the infection) are being developed.

Did you know?

The U.S. Preventive Services Task Force recommends that all women age 65 years of age or older should be screened with bone densitometry.

Information flows from the nucleus to the cytoplasm and back. Information flows from the nucleus to the cytoplasm and back.
The information coded in DNA The information coded in DNA
Operations Management question: Operations Management question:
The Food Label Provides Valuable Consumer Information Manufacturers must adhere to strict labeling The Food Label Provides Valuable Consumer Information Manufacturers must adhere to strict labeling
Basic Marketing Research: Using Microsoft Excel Data Analysis Basic Marketing Research: Using Microsoft Excel Data Analysis
Marketing: An Introduction, 7th Edition Marketing: An Introduction, 7th Edition
Video: Pores and Ion Channels

For a complete list of videos, visit our video library