The president of your small company wants to better understand ...

[MGLQZ]

The president of your small company wants to better understand the basis on which you select your promotion mix. You indicate that the selection of promotion-mix ingredients and the degree to which they are used depend on all of the following except the:
 A) organizational promotional resources.
  B) nature of the target market.
  C) characteristics of the product.
  D) personal preferences of the marketers.
  E) feasibility of various promotion methods.

Question 2

Generally, a planning horizon lasts for one
 A) week.
  B) month.
  C) quarter.
  D) year.
  E) decade.

[mrphibs]

Answer to Question 1

D

Answer to Question 2

D

[MGLQZ]

TYSM

[alvinum]

Gracias!