Author Question: The president of your small company wants to better understand the basis on which you select your ... (Read 36 times)

MGLQZ · **on:** Jul 14, 2018

The president of your small company wants to better understand the basis on which you select your promotion mix. You indicate that the selection of promotion-mix ingredients and the degree to which they are used depend on all of the following except the:
A) organizational promotional resources.
B) nature of the target market.
C) characteristics of the product.
D) personal preferences of the marketers.
E) feasibility of various promotion methods.

Question 2

Generally, a planning horizon lasts for one
A) week.
B) month.
C) quarter.
D) year.
E) decade.