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Author Question: The president of your small company wants to better understand the basis on which you select your ... (Read 35 times)

MGLQZ

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on: Jul 14, 2018
The president of your small company wants to better understand the basis on which you select your promotion mix. You indicate that the selection of promotion-mix ingredients and the degree to which they are used depend on all of the following except the:
 A) organizational promotional resources.
  B) nature of the target market.
  C) characteristics of the product.
  D) personal preferences of the marketers.
  E) feasibility of various promotion methods.

Question 2

Generally, a planning horizon lasts for one
 A) week.
  B) month.
  C) quarter.
  D) year.
  E) decade.


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mrphibs

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Reply #1 on: Jul 14, 2018
Answer to Question 1

D

Answer to Question 2

D


MGLQZ

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Reply 2 on: Jul 14, 2018
Gracias!

dawsa925

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Reply 3 on: Yesterday
Excellent

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