Author Question: Martin always chooses Colgate toothpaste at his local drug store. However, when the store ... (Read 1533 times)

bcretired · **on:** Jul 14, 2018

Martin always chooses Colgate toothpaste at his local drug store. However, when the store occasionally runs out of Colgate, he will purchase Crest or Mentadent. What level of brand loyalty does Martin have to Colgate?
A) Awareness
B) Insistence
C) Preference
D) Resistance
E) Partiality

Question 2

Most large organizations use
A) departmentalization by product.
B) departmentalization by location.
C) departmentalization by customer.
D) a combination of departmentalization bases.
E) no departmentalization .