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Author Question: Martin always chooses Colgate toothpaste at his local drug store. However, when the store ... (Read 1003 times)

bcretired

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Martin always chooses Colgate toothpaste at his local drug store. However, when the store occasionally runs out of Colgate, he will purchase Crest or Mentadent. What level of brand loyalty does Martin have to Colgate?
 A) Awareness
  B) Insistence
  C) Preference
  D) Resistance
  E) Partiality

Question 2

Most large organizations use
 A) departmentalization by product.
  B) departmentalization by location.
  C) departmentalization by customer.
  D) a combination of departmentalization bases.
  E) no departmentalization .



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aruss1303

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Answer to Question 1

C

Answer to Question 2

D




bcretired

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Reply 2 on: Jul 14, 2018
Thanks for the timely response, appreciate it


FergA

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Reply 3 on: Yesterday
:D TYSM

 

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