Suppose that you are an advertiser, and a television station has told you that you can select the TV program in which you want your advertisement to appear. According to the research on long-term memory, you want your ad to appear in a program that is
a. emotionally neutral.
b. mildly unpleasant.
c. a violent cartoon show.
d. a violent news program.
Question 2
Which of the following students provides the best summary of the research on the relationship between encoding and retrieval?
a. Chad: Performance at retrieval is consistently best for those items that were encoded with deep levels of processing.
b. Juan: When retrieval emphasizes shallow processing, then shallow processing is more effective at the time of encoding.
c. Silvia: The research on source monitoring casts doubt on the relationship between encoding and retrieval.
d. Saundra: For visual stimuli, encoding and retrieval are closely correlated; for auditory stimuli, they are not.
Which row identifies correctly the excitatory and inhibitory neurons? Select one:
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