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Author Question: What is the primary function of marketing? a. Explaining and showing how a business meets its ... (Read 68 times)

RRMR

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on: Aug 10, 2018
What is the primary function of marketing?
 
  a. Explaining and showing how a business meets its customers' needs
  b. Selling products and services at their maximum prices
  c. Advertising what a business has available for sale
  d. Selling new products to customers

Question 2

State how managers assess the impact of a properly implemented marketingplan.
 
  What will be an ideal response?


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micaelaswann

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Reply #1 on: Aug 10, 2018
Answer to Question 1

A

Answer to Question 2

After a marketing plan has been successfully implemented, the effectivenessof its external and internal activities is evaluated by their ability to meet theplan's measurable objectives. These should include the operation's financialobjectives and its guest service-related goals. If the goals have been met, theplan was successful. If the goals were not met, changes to the plan must beundertaken to improve its chance of future success.


RRMR

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Reply 2 on: Aug 10, 2018
Thanks for the timely response, appreciate it

raenoj

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Reply 3 on: Yesterday
Excellent

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