« previous next »

Author Question: The Nielsen sweeps are designed to measure a. national viewing. b. local market viewing. c. ... (Read 225 times)

09madisonrousseau09

  • Hero Member
  • *****
  • Posts: 559
on: Aug 11, 2018
The Nielsen sweeps are designed to measure
 
  a. national viewing.
  b. local market viewing.
  c. cable viewing.
  d. Internet viewing.

Question 2

One difference between Nielsen ratings and television quotient data (TvQs) is that TvQs measure
 
  a. likeability and recognition.
  b. total households.
  c. persons using television.
  d. differences between large and small markets.


Brenm

  • Sr. Member
  • ****
  • Posts: 359
Reply #1 on: Aug 11, 2018
Answer to Question 1

b

Answer to Question 2

a


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Sperm cells are so tiny that 400 to 500 million (400,000,000–500,000,000) of them fit onto 1 tsp.

Did you know?

The Centers for Disease Control and Prevention has released reports detailing the deaths of infants (younger than 1 year of age) who died after being given cold and cough medications. This underscores the importance of educating parents that children younger than 2 years of age should never be given over-the-counter cold and cough medications without consulting their physicians.

Did you know?

Medication errors are three times higher among children and infants than with adults.

Did you know?

People with alcoholism are at a much greater risk of malnutrition than are other people and usually exhibit low levels of most vitamins (especially folic acid). This is because alcohol often takes the place of 50% of their daily intake of calories, with little nutritional value contained in it.

Did you know?

The most destructive flu epidemic of all times in recorded history occurred in 1918, with approximately 20 million deaths worldwide.

Tuktut Nogait National Park, Northwest Territories, Canada Tuktut Nogait National Park, Northwest Territories, Canada
A goniometer is used to measure range of motion of the patient’s arm. A goniometer is used to measure range of motion of the patient’s arm.
National Institute on Aging Web site is designed to be easy to use by older adults. It utilizes ... National Institute on Aging Web site is designed to be easy to use by older adults. It utilizes ...
Chimpanzee (Pan troglodytes), Gombe Stream National Park, Tanzania, Africa. Chimpanzee (Pan troglodytes), Gombe Stream National Park, Tanzania, Africa.
Video: Inflammation Animation

For a complete list of videos, visit our video library