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Author Question: What methods of research would you would have conducted if you were in charge of the company's ... (Read 76 times)

BRWH

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on: Aug 11, 2018
What methods of research would you would have conducted if you were in charge of the company's public relations?
 
  What will be an ideal response?

Question 2

Did Monsanto cave in to public pressure at the expense of its belief in production of genetically modified food products?
 
  What will be an ideal response?


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stano32

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Reply #1 on: Aug 11, 2018
Answer to Question 1

Any (and all) of the five research methods highlighted in this Chapter Seven
would have been appropriate. Survey and focus group research could be
especially effective in testing and formulating messages.

Answer to Question 2

At first blush, yes. Although committed to the new technology, Monsanto
apparently concluded that its negative consequences outweighed its benefits.
However, the company should not be criticized for reversing its field. There is
nothing to be gained -- and plenty that can be lost -- in prolonging a losing battle.
At the same time, the company continues to sound a cautionary note that it
intends to leave all of its options open when it comes to new technology.


BRWH

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Reply #2 on: Aug 11, 2018
Both answers were spot on, thank you once again


stano32

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Reply #3 on: Aug 11, 2018
Great! Please up vote :D


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