This topic contains a solution. Click here to go to the answer

Author Question: What methods of research would you would have conducted if you were in charge of the company's ... (Read 83 times)

BRWH

  • Hero Member
  • *****
  • Posts: 553
What methods of research would you would have conducted if you were in charge of the company's public relations?
 
  What will be an ideal response?

Question 2

Did Monsanto cave in to public pressure at the expense of its belief in production of genetically modified food products?
 
  What will be an ideal response?



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

stano32

  • Sr. Member
  • ****
  • Posts: 339
Answer to Question 1

Any (and all) of the five research methods highlighted in this Chapter Seven
would have been appropriate. Survey and focus group research could be
especially effective in testing and formulating messages.

Answer to Question 2

At first blush, yes. Although committed to the new technology, Monsanto
apparently concluded that its negative consequences outweighed its benefits.
However, the company should not be criticized for reversing its field. There is
nothing to be gained -- and plenty that can be lost -- in prolonging a losing battle.
At the same time, the company continues to sound a cautionary note that it
intends to leave all of its options open when it comes to new technology.



BRWH

  • Hero Member
  • *****
  • Posts: 553
Both answers were spot on, thank you once again



stano32

  • Sr. Member
  • ****
  • Posts: 339

 

Did you know?

The eye muscles are the most active muscles in the whole body. The external muscles that move the eyes are the strongest muscles in the human body for the job they have to do. They are 100 times more powerful than they need to be.

Did you know?

The human body produces and destroys 15 million blood cells every second.

Did you know?

A cataract is a clouding of the eyes' natural lens. As we age, some clouding of the lens may occur. The first sign of a cataract is usually blurry vision. Although glasses and other visual aids may at first help a person with cataracts, surgery may become inevitable. Cataract surgery is very successful in restoring vision, and it is the most frequently performed surgery in the United States.

Did you know?

Alcohol acts as a diuretic. Eight ounces of water is needed to metabolize just 1 ounce of alcohol.

Did you know?

Hyperthyroidism leads to an increased rate of metabolism and affects about 1% of women but only 0.1% of men. For most people, this increased metabolic rate causes the thyroid gland to become enlarged (known as a goiter).

For a complete list of videos, visit our video library