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Author Question: An IMC audit ________. A) analyzes the communications network used in marketing B) evaluates an ... (Read 61 times)

stephzh

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on: Aug 11, 2018
An IMC audit ________.
 
  A) analyzes the communications network used in marketing
  B) evaluates an organization's customer databases
  C) identifies and prioritizes key stakeholder groups
  D) All of the above.
  E) None of the above.

Question 2

An information-bearing experience that a customer or prospect has with a product, service, or the market that relates to that product or service is known as a ________.
 
  A) pitch
  B) message
  C) sale
  D) contact
  E) double jeopardy


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bassamabas

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Reply #1 on: Aug 11, 2018
Answer to Question 1

Answer: D

Answer to Question 2

Answer: D


stephzh

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Reply 2 on: Aug 11, 2018
Great answer, keep it coming :)

sultansheikh

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Reply 3 on: Yesterday
Excellent

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