Author Question: An IMC audit ________. A) analyzes the communications network used in marketing B) evaluates an ... (Read 68 times)

stephzh · **on:** Aug 11, 2018

An IMC audit ________.

A) analyzes the communications network used in marketing
B) evaluates an organization's customer databases
C) identifies and prioritizes key stakeholder groups
D) All of the above.
E) None of the above.

Question 2

An information-bearing experience that a customer or prospect has with a product, service, or the market that relates to that product or service is known as a ________.

A) pitch
B) message
C) sale
D) contact
E) double jeopardy