According to corporate executive Matthew Gonring, a successful ...

[saliriagwu]

According to corporate executive Matthew Gonring, a successful strategy for developing a successful IMC campaign is ________.
 
  A) the creation of shared performance measures
  B) the use of mass marketing techniques
  C) the development of a global communications strategy
  D) the use of broad evaluative measures that cover all audiences
  E) exercising regularly and drinking three glasses of milk daily

Question 2

A key to a successful IMC campaign is ________.
 
  A) the use of advertising messages
  B) the use of public relations techniques
  C) direct mail
  D) sending one clear message
  E) free balloons for the kids

[sierramartinez]

Answer to Question 1

Answer: A

Answer to Question 2

Answer: D

[saliriagwu]

Gracias!

[mammy1697]

TYSM