Author Question: According to corporate executive Matthew Gonring, a successful strategy for developing a successful ... (Read 54 times)

saliriagwu · **on:** Aug 11, 2018

According to corporate executive Matthew Gonring, a successful strategy for developing a successful IMC campaign is ________.

A) the creation of shared performance measures
B) the use of mass marketing techniques
C) the development of a global communications strategy
D) the use of broad evaluative measures that cover all audiences
E) exercising regularly and drinking three glasses of milk daily

Question 2

A key to a successful IMC campaign is ________.

A) the use of advertising messages
B) the use of public relations techniques
C) direct mail
D) sending one clear message
E) free balloons for the kids