Author Question: An indication that public relations is influencing consumer-focused marketing is ________. A) the ... (Read 123 times)

penguins · **on:** Aug 11, 2018

An indication that public relations is influencing consumer-focused marketing is ________.

A) the emphasis on two-way communication
B) the decline in the use of IMC
C) the dividing of publics into smaller publics
D) A and B
E) A and C

Question 2

The values-driven management of relationships between an organization and the publics that can affect its success is ________.

A) marketing
B) public relations
C) advertising
D) promotion
E) IMC