An indication that public relations is influencing consumer-focused marketing is ________.
A) the emphasis on two-way communication
B) the decline in the use of IMC
C) the dividing of publics into smaller publics
D) A and B
E) A and C
Question 2
The values-driven management of relationships between an organization and the publics that can affect its success is ________.
A) marketing
B) public relations
C) advertising
D) promotion
E) IMC